Colors can influence emotion and mental effects. Purple is a mixture of red and blue making the color increase the feeling of calmness. Colors impact the way you're state of mind and the way you are feeling. Certain places that make you feel irritated or angry can be caused by the color of the room.
The .edu site i discovered the references Color in Advertising is an article called Color in Marketing. It states that colors influence our five senses which are touching, tasting, smelling. hearing, and seeing.
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